Santander

We designed an inclusive leadership programme for this global bank’s top 1,200 UK managers

Santander were looking to embed good practice in diversity across its 25,000-strong UK workforce. Its senior leaders called on EW Group to equip their top 1,200 managers with a shared appreciation of the commercial impact and reward of getting diversity right. They wanted an inclusive leadership training programme that also stayed true to the bank’s own values: ‘Simple, Fair and Personal’.

Challenges

Our bespoke inclusive leadership training was built around the Santander brand.

To bring about the desired level of culture change, our programme design focused on:

  • Increasing managers’ awareness and understanding of how harnessing diversity will enhance business performance and reputation
  • Developing high levels of cultural intelligence, and the tools necessary to build high-performing inclusive teams

Incorporating ‘Simple, Fair and Personal’, we designed a half-day training workshop using Santander case studies. These included recent examples from the bank’s own promotional marketing and advertising campaigns. Together they served as a useful starting point for group discussions on the topic of inclusive leadership.

Inclusive Leadership Case Study Santander

97% of Santander managers liked our training style.

Our training and facilitation team delivered 80 half-day sessions over two years at Santander offices across the UK. Participants were especially responsive to the custom-built nature of the leadership programme:

  • 97% were pleased with the overall style of the training
  • 95% thought the course content would be useful when applied to their day-to-day work
  • 93% found the pace of the course stimulating.
"EW Group deliver with style, personality and impact."
Richard O'Flynn, Talent and Leadership Development Director at Santander
Santander Inclusive Leadership training development case study