Yasir Samir EW Group Organisational Development Specialist

Yasir Samir

Organisational Development Specialist

Yasir has 22 years of experience in consulting and leadership coaching in a wide range of industries – including healthcare, finance, oil and gas, and telecommunications – in the UK, Australia and Japan. An engaging facilitator and qualified executive coach, he works with senior leadership teams to challenge entrenched thinking and deliver real, results-driven improvements in culture, inclusion and strategy. His previous clients include adidas Group, RSA Group and Verizon. A former Chief Information Officer at the NHS Institute for Innovation and Improvement, Yasir specialises in organisational transformation through managed cultural change. He was part of the executive leadership team that set up HealthDirect Australia, a healthcare information service similar to NHS Choices in the UK but staffed by triage nurses.


BA (Hons) in Middle Eastern Studies; MA in Middle Eastern and Eastern European Politics; International Coaching Federation (Executive and Business Coaching)