One Small Act to #PressforProgress

By March 8, 2018Views from EW

One Small Act to #PressforProgress


Encouraging positive micro-behaviours this International Women’s Day


Do you know that this year’s theme for International Women’s Day 2018 is #PressforProgress? But what does that actually mean? How do we translate this latest hashtag into meaningful action that will move the needle for gender parity? And why should you even care?

Last year, for the first time since 2006, we saw the gender parity gap widen across health, education, politics and the workplace. The World Economic Forum now predicts that the global gender gap will take 100 years to close, and that full gender parity is over 200 years away.


#PressforProgess Gender Pay Gap Analysis EW Group

#PressforProgress – Taking action to close the gender pay gap


Women make up 47% of the UK workforce. PwC’s Women in Work Index 2018 estimates a potential £90bn boost to UK female earnings from closing the gender pay gap. The index also highlighted that the UK is being outpaced by other countries in making improvements to job market conditions for women and closing the gender pay gap. It’s clear that realising the full potential of women in work can have a significant impact on the growth, competitiveness and future-readiness of economies and businesses worldwide.

From 6 April 2017, employers in the UK with more than 250 staff are required by law to publish their gender pay gap figures. We like to consider this an opportunity for positive action – an opportunity to #PressforProgress.

Check out Rachael Wilson’s top five tips for making your gender pay gap reporting count here. Or find out how our gender pay gap analysis and action-planning can help your business take action where it matters most.

So that’s food for thought for your business. What about you as an individual? Can you support gender parity? How can you think, act and be gender inclusive? It sounds like a big issue that needs a big change. But actually one small act, a single micro-behaviour, can make a big difference.

Exhibit A: Frances McDormand and the inclusion rider


Let’s consider Frances McDormand’s Oscar speech which ended with the phrase: “inclusion rider”. What is it? A clause that an actor can insist be inserted in their contract that requires cast and crew on a film to meet a certain level of diversity. Well, if every A-lister asked for an inclusion rider in their contract, imagine how different films would look – and how they would reflect the reality of the world we live in.

What could you do? Maybe mentor someone. Refuse to speak on all-male panel. Or schedule meetings during the day rather than early mornings and late evenings? There’s a great list that Womanthology shared this week from the 3% movement of 100 micro-actions that apply to the advertising industry. Why not take a look for little inspiration?

And if you do decide to take on one small act to #PressforProgress, I’d love to hear what it is. So tweet us @theewgroup and let us know what your small act will be.