Category

Opinion

Army Recruitment Advert Diversity Inclusion OpinionViews from EW

New Army Recruitment Ads: Soft or Inclusive?

New Army Recruitment Ads: Soft or Inclusive?   Do the new Army recruitment adverts represent inclusive recruitment, or political correctness gone mad?   There’s been widespread media coverage in response to the new British Army recruitment adverts this week, fuelled by several former officers expressing concern that the Army has…
Vix Anderton
January 11, 2018
Diversity Communications Best Practice Examples OpinionViews from EW

Diversity Communications: 5 Brilliant Examples

Diversity Communications: 5 Brilliant Examples   When I'm designing work for clients, I always spend time speaking to employees from across the business about their company culture. One question which regularly comes up from staff, to greater or lesser degrees, is this: "We are already performing well, so why do…
Rachael Wilson
November 10, 2017
Heineken Worlds Apart Diversity Ad OpinionViews from EW

When Pepsi went flat on diversity

When Pepsi went flat on diversity   Advertising needs a diversity shake-up, starting at the top.   Marketing: Hacking the Unconscious was a fascinating listen on Radio 4 earlier this week. The series looks at the psychology behind some of the world’s most iconic marketing campaigns. The latest episode, titled…
Elonka Soros
May 4, 2017
The Good Immigrant edited by Nikesh Shukla OpinionViews from EW

The Good Immigrant: Book Review

The Good Immigrant – edited by Nikesh Shukla   You may have seen The Good Immigrant in the window of your local bookstore. You may have been struck by its front-cover provocation: "What's it like to live in a country that doesn't trust you and doesn't want you unless you win…
Teresa Norman
March 23, 2017