Diversity Communications: 5 Brilliant Examples

By November 10, 2017Opinion, Views from EW

Diversity Communications: 5 Brilliant Examples

 

When I’m designing work for clients, I always spend time speaking to employees from across the business about their company culture. One question which regularly comes up from staff, to greater or lesser degrees, is this: “We are already performing well, so why do we need more diversity?”

In the best companies, everyone knows the answer to this question. If your people don’t hear a clear message from leaders in the business about ‘Why?’, then we risk the feeling that diversity and inclusion is something that is being ‘done to’ them. The best businesses position their diversity imperative in a way which is clear and relevant to the business, gaining buy-in from people at all levels.

 

Diversity Communications Best Practice Examples

 

5 companies who have positioned their diversity communications brilliantly

Here are five examples of brilliant diversity communications statements from our clients which will enable this process of bringing the whole company along on the journey.

1. “We work in the most diverse communities in the UK and we believe our business will be stronger in every way, if our workforce is fully reflective of these communities.”
Gary Jackson, Group Director of Communications & Customer Success, Mears Group Plc

2. “It is our belief that diverse teams can provide innovative and relevant solutions to our work and culture, creating a sense of belonging across the practice.”
Lucy Miller, Global Head of Inclusion, Diversity and Engagement, BuroHappold Engineering

3. “For a creative company like ours, our currency is ideas. And the best ideas often come when we have a wide base of people.”
Justin Martin, Business Director, The Sunshine Company

4. “For us, making sure we have the right level of diversity and inclusion in our industry is going to be more and more important. We recognise that, to bridge the skills gap in the construction industry, we need to encourage people from a much wider group of backgrounds to come and join us.”
Naomi Connell, Chief Financial Officer, VolkerWessels UK

5. “We’re building an inclusive culture, we want to attract and retain talent from a diverse range of backgrounds and want our employees to feel comfortable to bring their whole self to work. We also know it has direct impact on the bottom line.”
Nikki de Vet, Organisational Effectiveness Manager, British Land Plc

Take the Inclusive Culture Pledge for 2020

Mears Group, BuroHappold Engineering, The Sunshine Company, VolkerWessels UK and British Land have all taken our Inclusive Culture Pledge. From January for 12 months we’ll be providing all Pledging organisations with free support on progressing their diversity and inclusion agenda.

Click here for more details on how to sign up.

 

Inclusive Cultures Pledge logo 2020

Rachael Wilson is the Managing Director of EW Group. Rachael has a natural flair for expertly pinpointing the sources organisations need to successfully design and deliver their business case for diversity. Rachael supports businesses across a variety of industries to enhance staff engagement, boost customer satisfaction, innovate, win new clients, attract and retain the best talent and drive genuine cultural change. With a keen eye for emerging industry trends, Rachael ensures EW Group's work is firmly on the map both in the UK and globally. Sign up to EW Group's monthly e-newsletter for industry updates, business case studies, exclusive event invites and more!