Gender Identity & Equality

It can feel at times like the dialogue on inclusive terminology is the new ‘health and safety’ or ‘political correctness’. Just as the word ‘woke’ sparks all sorts of contention, for some, the concepts of gender-inclusive language have not been easy to adopt. We recognise this and relish the opportunity to disrupt entrenched thinking and promote genuine attitudinal change.

Language and thinking are always evolving. Crucially, the dialogue on inclusive language is becoming ever more visible, enabling those who don’t express themselves within the context of societal expectations to use language that better serves them. And that means bringing a fuller sense of their own identity to the work they do.

Building systemic inclusion around gender identity and equality is about more than the choice of pronouns to use. It starts with developing a shared understanding of how gender plays out in workplace reality, day in, day out. This helps ensure a solid base to start navigating inclusive language and communication with staff and customers alike.

One example of this is the understanding of gender and sex as distinct aspects of a person’s identity. We’ll encourage your people to consider what is meant by each term, why they aren’t interchangeable, and how binary definitions of both aren’t enough to include everyone in our society and in our workplaces. And we’ll showcase why it makes better business sense to do so.