Cross-cultural training for businesses

Cultural differences can cause friction in any business – not just those operating globally – meaning unconscious biases are not challenged, diversity and inclusion progress is impacted, and the ability of diverse teams to work and thrive together is reduced. With cultural adaptability training from EW Group, you can make sure that staff across all levels of your business are aware of cross-cultural differences and able to work with people and organisations from all cultures and backgrounds.

Releasing Potential

Culturally intelligent leaders are 3.5 times more likely to get the full potential out of their staff

Performance versus Diversity

Teams with high levels of diversity and inclusion outperform their peers by 80%

Unconscious Bias Training Cultural Adaptability
Work inclusively across cultures

What does cultural adaptability training cover?

Our half-day, bespoke workshop focuses on ensuring your team understands the impact of different cultural norms and how to address these effectively. The highly interactive session will give participants the opportunity to recognise and reflect on where cultural differences influence working patterns and relationships, and how they can plan to deal with these effectively.

At the end of the workshop, your team will be able to:

  • Understand and build knowledge around a range of cultural norms
  • Build capability in communicating effectively in different styles and approaches
  • Ensure that teams are working inclusively across cultures.

The importance of cultural adaptation

Cultural adaptation is crucial for all modern businesses, especially those that are working to improve equality, diversity and inclusion. Workforces are increasingly diverse, and business horizons are increasingly global, especially as remote working becomes normalised. That means more companies than ever are encountering or comprised of different business and social cultures.

One person’s cultural norm can be another’s source of stress, however, which can affect how we provide and receive feedback, resolve conflict, who we respect, and how decisions are made. This is especially true during periods of change – whether that is during organisational restructure, mergers or simply a change of reporting lines. Additionally, poor cultural adaptability can impact how a business interacts with its customers. Sales materials, online content, pitches, meetings, products, and services can all be affected by the individuals that create them.

Read our guide on the importance of cultural adaptability in your organisation: How to adapt communication for cultural differences.

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The benefits of cross-cultural training

Our cultural adaptability training is suitable for anyone working in a global or international business, or for groups of colleagues working across borders or from different cultural backgrounds. It offers a wide range of benefits:

  • Supports colleagues in recognising, understanding, and working effectively within a range of contexts where there are different cultural norms
  • Prevents relationship and project breakdown due to cultural clashes that negatively affect productivity, profit, and employees’ experiences of work
  • Encourages thinking and practices, which facilitate teamwork and drive performance across diverse, globalised teams in geographically dispersed locations
  • Improves the ability of businesses to expand into globalised markets
  • Allows culturally diverse customer support
  • Builds knowledge and relationships, helping solutions to be found quickly and effectively
  • Develops an organisation’s reputation as an international employer of choice, aiding recruitment and retention

Partner with us to benefit from a culturally adaptive workforce

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What our clients say

It was a real pleasure working with everyone at EW Group. The facilitators were real experts in this field and worked really collaboratively with a very diverse group of managers. They really bought to light why this topic is so important to Halfords and our future success as a business. The sessions created lots of debate (and appropriate banter), which helped to cement the main takes from the sessions. We are really confident that when the Managers roll this out to their teams, that we will see positive moves to address our Diversity agenda.

Andy McBride
Group Head of Resourcing and People Shared Services at

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