Cross cultural communication at work: What is it and why does it matter?

EW Group Diversity Consultant, Samantha Hernandez explores what cross-cultural communication is, its impact on inclusion and how it can enable more effective collaboration and understanding across diverse teams.

In today’s increasingly interconnected world, diversity and inclusion have become crucial aspects of any successful organisation. Embracing different cultures, perspectives, and backgrounds is not only a moral imperative but also a strategic advantage for businesses. One key aspect of fostering inclusivity is cross-cultural communication, which enables effective collaboration and understanding across diverse teams.

QUICK LINKS

• The neuroscience of culture
• What is cross-cultural communication?
• Why is cross-cultural communication important?
• 4 steps to improving cross-cultural communication in the workplace
• How EW Group can help

The neuroscience of culture: Exploring cross-cultural communication and its impact on inclusion

The neuroscience of culture explores the intricate relationship between brain processes and cultural experiences. Studies have shown that cultural upbringing and exposure shape the neural pathways in our brains, influencing how we perceive, interpret, and respond to the world around us. Neuroscientists have found that different cultural practices and beliefs can affect brain structure and function, including regions responsible for language processing, social cognition, and emotion regulation.

Cultural experiences also impact attention, memory, and decision-making processes, as well as the formation of social identities and biases.

Understanding the neuroscience of culture provides valuable insights into how our brains adapt to diverse environments, highlighting the importance of embracing cultural diversity and promoting inclusive environments that nurture the rich tapestry of human experiences.

But how do we navigate cross-cultural communication? Let’s delve in.

“Culture is the compass, and cultural intelligence is the map that guides us through the intricate landscapes of global understanding.”

Julia Middleton, Founder and Chief Executive of Common Purpose

What is cross-cultural communication?

Cross-cultural communication refers to the exchange of information, ideas, and values between individuals from different cultural backgrounds. It involves navigating linguistic, behavioural, and perceptual differences to establish effective communication and foster mutual understanding. Cultural nuances, including language, customs, religious beliefs, and social norms, significantly impact how people communicate and interpret messages.

The three basic elements of cross-cultural communication

There are three basic elements of cross-cultural communication:

1. Language: Different languages or variations within the same language can lead to misunderstandings and misinterpretations. Slang, idioms, and non-verbal cues vary across cultures and can impact communication effectiveness.
2. Non-verbal communication: Gestures, facial expressions, body language, and personal space preferences can differ across cultures. Understanding and respecting these non-verbal cues is crucial to avoid miscommunication and create a comfortable environment.
3. Communication styles: Cultures may vary in their directness or indirectness, emphasis on hierarchy, and levels of formality. Recognising these differences helps avoid misunderstandings and adapt communication styles accordingly.

Why is cross-cultural communication important?

Cross-cultural communication is an important factor in successful team collaboration and will enhance both your organisation’s performance and your team’s wellbeing and job satisfaction. When team members can communicate effectively with different cultural considerations in mind, your organisation will benefit from:

• Enhanced collaboration: Effective cross-cultural communication encourages collaboration, creativity, and innovation within teams. Diverse perspectives foster a broader range of ideas, problem-solving approaches, and decision-making strategies.
• Increased global reach: In today’s globalised business landscape, organisations interact with clients, partners, and customers from diverse cultures. Understanding their needs, values, and communication preferences can lead to successful international ventures.
• A reduction in costly mistakes: Miscommunication due to cultural differences can lead to errors, delays, and misunderstandings, which can harm business relationships, productivity, and profitability. Building cultural intelligence mitigates these risks.

“Cultural intelligence is the engine that drives the inclusive global economy, and the fuel is respect, empathy, and understanding.”

David Livermore, author of “Leading with Cultural Intelligence: The Real Secret to Success”

Examples of challenges of cross-cultural miscommunication:

• Language barrier: Differences in languages and dialects can hinder effective communication. Ambiguities, translation errors, and misinterpretations may arise, leading to misunderstandings and confusion. For example, English is my third language, and my linguistic tools are more limited in English. I might sound curt when my intention is far from it!
• Cultural values: Differing cultural norms, such as perceptions of time, individualism versus collectivism, and power distance, can influence how messages are conveyed and received. Misaligned expectations can result in conflicts or inefficiencies.
• Stereotypes and prejudices: Preconceived notions, biases and stereotypes of any kind can cloud judgment and hinder meaningful communication, collaboration, and trust-building.

4 steps to improve cross-cultural communication in the workplace

Below are recommendations on 4 steps you can take to start to improve cross-cultural communication in the workplace.

1. Cultural awareness and education: Consider investing in training programmes that promote cultural awareness and sensitivity. Understanding different cultures, customs, and communication styles fosters empathy and helps bridge gaps.
2. Active listening: Encourage active listening by emphasising the importance of understanding others’ perspectives. This includes paying attention to verbal and non-verbal cues and seeking clarification when necessary.
3. Build relationships: Encourage team-building activities and cross-cultural interactions to foster relationships and create a sense of community. Strong relationships facilitate effective communication and promote a positive work environment.
4. Foster inclusive policies: Create a culture that values diversity and inclusion, where all employees feel respected and valued. Systemic inclusion starts with solid policies. Encourage open dialogue, diverse perspectives, and a safe space to share and exchange.

“Cultural intelligence is not just about knowing different cultures; it’s about having the wisdom to bridge gaps and embrace diversity.”

David Livermore

How EW Group can help

Drawing on over 35 years’ experience, we are experts in helping organisations develop more inclusive workplaces. We can support you with tailored communication support, covering both internal and external communications, that support your DEI strategy and initiatives. We also offer a one-off open course in cultural competency.