It seemed natural for us to be involved in the creation of the WCPT Strategic Plan for 2016-21, and the accompanying Business Plan.
We won the contract to do so by competitive tender in August 2015.
WCPT were keen to create their Strategic Plan in direct partnership with its members. They wanted an inclusive approach – one that would allow them to gain insight from as many different individuals as possible. Ensuring a high level of engagement from members across the globe became one of our agreed success criteria for the project.
After our familiarisation and needs analysis phase, we worked together with WCPT’s communications team to devise and implement a Communications Strategy.